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Event Marketing & Growth

How to Design Event Visibility That Lasts Beyond One Day

Most events disappear immediately after they end. This guide shows how to design visibility across the full event lifecycle—before, during, and after—so your event stays remembered.

Nathan Knorr•Dec 17, 2025

All Posts Event Marketing & Growth Event Strategy & Visibility PR & Perception

All Posts

PR & Perception

Why PR Is Still Misunderstood in Nigeria’s Event Industry

PR is often reduced to hype and influencer mentions. This post explains what PR truly means for events in Nigeria—and why weak PR culture keeps organizers stuck in survival mode.

Nathan Knorr

Dec 17, 2025

Event Strategy & Visibility

Promotion Is Not Visibility: The Mistake Most Event Organizers Keep Making

Many events are promoted heavily but stay invisible. This highlights the difference between promotion and visibility, and how misunderstanding it costs organizers time and momentum.

Nathan Knorr

Dec 17, 2025